Become the brand
AI recommends.

The offer in one minute

What you get

Three outcomes. We sell the outcome, not a pile of deliverables.

The four pillars we build

Around 70 to 80% of this is proper SEO, done well with AI. Four pillars, scored out of 100 so progress is objective. The scores below are yours, from the strategy report.

Pillar	What we build, for you	You today
1 · Technical	Site health, schema, Core Web Vitals and AI crawler access, so engines can find, read and trust you. For you that means the Organization and WebSite schema you have nowhere today, the failing mobile Core Web Vitals (Lighthouse 54), GTINs on your product data, and separating the student site so your measurement is clean.	15 / 25
2 · Content	Keyword and AI-prompt research into topic clusters, then the content that answers every buyer question, in your voice. Your map is 53 keywords, 130 buyer questions and 10 territories. The work is almost all net-new: you have no blog today, so we build the mattress hubs, the mattress-in-a-box and firmness guides and the first-flat content you are absent from, then schema-harden the collection and product pages that already rank.	10 / 25
3 · Authority	The backlinks, digital PR, review-site placements and communities AI actually cites. For you that means lifting your Domain Rating off 21, going after the "best mattress NZ" round-ups, the Consumer and MoneyHub reviews, and the NZ mattress conversation on Reddit that nobody owns yet.	15 / 25
4 · Measurement	One dashboard tying your Shopify, GA4, Search Console and AI visibility together, so the work is visible month to month. For you this starts with filtering the student business out of your analytics so your real conversion shows, then AI-visibility tracking and organic revenue attribution.	10 / 25

50 out of 100 today. Certified is 80, which is Professional on all four. The evidence behind each score is in Appendix B of the strategy report.

How the six months run

We capture your baseline, fix the technical and product foundations, stand up your content engine and start your authority. Content production itself begins inside these first 90 days too: as soon as everything is calibrated to your tone of voice and brand guidelines, the pieces start shipping. By day 90 you are Certified AI-Ready at 80 out of 100, verified against a documented audit and Google's Rich Results Test. That milestone is yours to keep.

We build your content and authority hard: around 100 to 150 pieces across the six months, new and refreshed depending on your needs, plus the links and citations. Your visibility starts compounding across search and AI, and by month six you are transformed, ready to hand over.

The foundations, the content, the links and your certification are yours, on your own low-cost platform login rather than a big agency retainer. From here it is your call how much support you want.

After the six months, it is yours

You keep everything and choose how to run it. Three ways forward, all on your terms.

The investment

Paid up front	NZD $25,000, paid once. That is five of the six months, so you save a month.
Or monthly	NZD $5,000 per month for six months, $30,000 in total.
After six months	A low monthly platform fee to keep and run the system, or a rolling retainer if you want us on it
Commitment	A six-month build, then love it or leave it. No lock-in
If you leave	You keep everything: the foundations, the content, the links, the strategy and your certification
Your time	One to two hours a week during the foundations phase (access, calibration, sign-off), then a quick weekly check-in for the rest of the six months

Priced in NZD. We confirm your currency and the exact scope in the diagnostic.

One honest note on timing, since a mattress is researched over weeks rather than bought on impulse: the revenue in that model is back-loaded. Content ships from the first months, and rankings and AI citations follow with a lag, so judge the first six months on run-rate and on the score climbing, not on cash collected in period.

Why you can be confident

• A checkable finish line. Certification is a documented score out of 100 against Google's own Rich Results Test, not our opinion. You go from where you are today to Certified, and you can see it.
• Backed by the right people. We have partnered with Simon at the Ecommerce Accelerator, one of the leading Shopify growth communities, so you get real ecommerce insight and a proven community behind the work, not just an SEO agency.
• Proven playbook. Our longest-standing clients, like PinkBins, rank top-three on their core commercial terms and already show up in AI Overviews and ChatGPT off the back of the same foundations work.
• Speed is the point. Traditional SEO talks in twelve-month horizons. AI compresses that, so your foundation lands in six months and starts compounding, not twelve.
• You keep it, at the best price around. No lock-in and no dependence on us. And because we are building our Shopify-only platform right now, you come in as one of the first clients on it at this transformation rate, with pricing that will be the best in the industry.

What comes next

You have your strategy report and the numbers sized on your own data. The proposal is with you separately and has both payment options on it, so the next step is simply to pick one and sign. We confirm scope, set up payment and book your onboarding call, and the six months starts from there.

Appendix A: the transformation, line by line

This is the full task list behind the summary above. Roughly 70 to 80% of it is proper SEO done well with AI, and the rest is what makes you the brand AI recommends. Approval points are marked, so you always know when something needs your sign-off.

Before we start: what we need from you

• Shopify admin, for technical fixes, schema, product data and attribution
• Google Search Console, domain-level, so we see every query rather than a sample
• Google Analytics 4, so organic gets credited properly
• Google Merchant Center, so your Shopping product data lines up with organic
• Your brand guidelines, tone of voice, the claims you can and cannot make, and who approves content

We already have Search Console and GA4 access, which is how this strategy was built. Shopify admin and Merchant Center are the two outstanding ones.

Phase 1 · First 90 days: foundations, calibration and first production

This period establishes the foundations, calibrates Notable to your brand, and ships the first wave of content. By the end of it the technical work is done and the content engine is running at pace.

Onboarding

• Sales to delivery handover, so nothing you have told us gets lost
• Welcome email and onboarding form
• Payments set up, invoice schedule confirmed
• Dedicated Slack channel for async communication
• Shared Google Drive folder for the core deliverables, so you always have a record of what matters
• Delivery board set up with all tasks and due dates, for our team to run the work against
• Brand and Positioning document developed, reviewed and approved (mid-market affordable, not cheap)
• Kick-off session, one 60-minute call covering scope, timeline, priorities and access
• All access confirmed and tested

Baseline and measurement

• Full baseline captured before we touch anything: rankings, traffic, revenue by channel, branded versus non-branded split
• Student business separated out of your analytics, so your real Shopify conversion shows rather than the blended figure that reads low
• AEO scorecard scored across all four pillars, with the evidence behind each score
• AI visibility tracking stood up across ChatGPT, Perplexity, Gemini and Google AI Overviews
• Citation monitoring on your priority prompts, so you can see when AI starts naming you on mattresses
• Live reporting dashboard you can open any day, rather than a monthly PDF

Research and strategy

• Keyword research triangulated across Google Keyword Planner, Ahrefs and SEMrush, never a single tool
• AI prompt library built for your category, scored and prioritised. Yours already runs to 130 prompts
• Competitor gap analysis, including the review sites and publications that shape AI answers in mattresses (Ecosa, the "best mattress NZ" round-ups, Consumer, MoneyHub)
• Cluster strategy mapping every keyword and prompt to a content territory. Yours is 10 territories, most of them with no content today
• URL mapping and site architecture review
• Approval point: you confirm target keywords, prompts and clusters

Technical SEO and on-page

• Full technical site audit with developer-ready recommendations
• On-page error sweep: broken links, H1s, alt text, duplicate and missing meta
• Sitemap and robots.txt review, including AI crawler access, plus stripping the junk sitemap pages
• Core Web Vitals measured and remediated (your mobile score sits at 54 today)
• Schema built, validated and deployed: Organization and WebSite (which you have nowhere today), Product with GTINs, Brand, Breadcrumb, FAQ and Q&A
• Internal linking structure reviewed and improved
• Redirect audit and remediation, up to 2,000 redirects included
• Toxic backlink review and disavow where warranted
• Meta titles and descriptions rewritten for the pages that rank but do not win the click, starting with your ten biggest non-branded terms
• Approval point: you approve the URL map and all on-page changes before anything ships

Notable onboarding and calibration

• Access to Notable, our own proprietary platform. We built it specifically for deploying AI search into Shopify brands, and we believe it becomes the gold standard for doing this work.
• Your workspace created and configured, and the system calibrated to your tone of voice and brand guidelines before anything is produced at scale
• Notable runs the whole engagement: your technical monitoring, your content production, your authority and reputation scanning across places like Reddit, and all of your measurement in one place
• After the six months you keep full access and run it yourself on a small monthly platform cost
• Approval point: you confirm the calibrated output is on brand before we scale production

Content roadmap and first production

• Content roadmap built from the cluster strategy and prioritised by value, leading with mattress choice, mattress-in-a-box education and firmness
• Approval point: content plan approved, then production starts
• FAQ bank generated, starting with a minimum of 10 and extending across the catalogue
• The blog stood up (you have none today), and product and collection refreshes plus new buying guides begin shipping inside the first 90 days
• Every piece reviewed for brand voice, factual accuracy and SEO validation before it reaches you
• Roughly 30 to 60 pieces produced in the first 90 days

Authority, foundations

• Backlink profile audited: what you have (DR 21, 331 referring domains), what is toxic, what has been lost
• Foundational backlink build: the citations, directories, associations and industry listings a credible NZ bed and mattress brand should hold
• Backlink reclamation for any lost high-value links
• Review and citation source mapping: the specific review sites, round-ups and communities AI draws on when answering mattress questions in New Zealand
• Digital PR angles identified from what you genuinely have: New-Zealand-owned, genuinely affordable, 15,000-plus beds delivered, and the student and first-flat origin story

The goal we are driving at

• AI-Ready at 80 out of 100, up from 50 today, verified against a documented audit and Google's Rich Results Test.
• We aim to get you there as early in the six months as the content allows. Some brands hit it inside 90 days, most land it between month three and month six. It is what the engagement is for, and your score is visible to you the whole way.

Phase 2 · Months 4 to 6: production at scale and compounding

Foundations are in and the workflows are calibrated, so these months are about sustained output and building the authority that makes AI cite you. The mix each month is guided by the roadmap and adjusted for your seasonality and performance data.

Monthly content production

• Product page refreshes, the biggest single block of work, because product pages are where the buying decision happens
• Collection page refreshes, a smaller volume simply because there are fewer of them, and high value because they carry your category terms
• Content refreshes and new articles, mixed to suit priorities, weighted to the mattress hubs and buying guides you are absent from
• Target output up to 30 pieces a month, adjusted to your season and what the data says is working
• Every piece reviewed for voice, accuracy and SEO before delivery
• Content gaps reassessed monthly against live AI answers, so we chase what is actually being asked

Authority and reputation

• Continued foundational link building where genuine opportunities exist, judged on citation value rather than a monthly count
• We work with you to develop the authority opportunities that are unique to your business, because the best plays here are usually the ones only you can make

Being straight with you about the authority pillar: the engagement runs hardest on technical, content and measurement, because those are the three we can move reliably inside six months. The authority side of Notable, the off-site opportunity tracking, the Reddit and community scanning and the digital PR tooling, is the newest part of the platform and we are building it out over the coming months. We are not going to promise you a dashboard that does not exist yet. What we will do is the foundational link work, tell you honestly where you stand on authority, and bring you the new tooling as it lands.

Ongoing technical

• Monthly technical sweep and on-page error checks
• Fixes implemented as they arise
• Schema extended as new page types ship

Reporting and strategy

• Monthly technical report: rankings, indexing, technical health, content performance
• Monthly performance report: revenue by channel, AI visibility, citations won
• Monthly growth strategy call where it is useful, or a short Loom from us instead: what is the constraint, and what is the highest-value next move

What you end up with

Output	First 90 days	Months 4 to 6	Total
Product page refreshes	12 to 22	up to 35	47 to 57
Collection page refreshes	4 to 8	up to 12	16 to 20
Content refreshes	6 to 14	up to 20	26 to 34
New content	8 to 16	up to 23	31 to 39
Total pieces	30 to 60	up to 90	100 to 150
Foundational backlinks	Profile built	Extended	Quality-judged, not a quota
AEO score	Climbing from 50	Driving at 80 out of 100	Yours to keep

Volumes depend on content complexity, your approval cadence and strategic priorities. The roadmap guides prioritisation, and we will always choose the higher-value piece over hitting a number.

Notable, the platform you end up owning

Notable is our own Shopify-native AI search platform, and it is the reason this leaves you with an asset rather than a folder of documents. During the six months we run it for you. After that it is yours.

• Content production, writing and refreshing against your calibrated brand voice and live roadmap
• Technical monitoring, continuously checking schema, indexing and on-page health
• AI visibility tracking, watching whether AI recommends you, on the prompts you care about
• Reputation monitoring, surfacing what review sites, communities and publications are saying
• Reporting, one dashboard tying Shopify, GA4 and Search Console to AI visibility

After the six months, someone on your team spends an hour or two a week in Notable and the system keeps compounding. You can also join the AI Search Accelerator community for coaching and support, or keep us on a rolling retainer. Your call.

What is not included

Worth being straight about the edges, so nothing surprises anyone at month four.

• Paid advertising. We do not run Google or Meta ads. We will happily work alongside whoever does, and the organic data usually makes their job easier.
• Website rebuilds or theme development. We provide developer-ready specifications and can implement within your existing theme. A rebuild is separate work.
• Redirects beyond 2,000. Scoped and quoted separately if the site needs more.
• Product photography and video production. Available through our contractor network, quoted separately.
• Claims we cannot substantiate. We write to what you can back up on comfort, materials and warranty, reference claims where needed, and you approve everything before it goes live.