Team Empathy · Monthly report

September 2026

1 to 30 September 2026 · Updated 14 October 2026

Executive summary

Organic search revenue: $165,905, up 62.8% on August and 20.7% of all revenue (from 11.5%).
Organic search purchases: 136, from 80 in August.
Organic clicks: 6,869, up 55.5% on August and up 34.1% on September 2025.
Impressions: 256,566, down 3.1% on August and up 11.1% on September 2025.
Revenue, all channels: $799,695, down 9.9% on August.
Visits from AI assistants: 86, from 121 in August.

$165,905

Organic search revenue
↑ 62.8% vs August

136

Organic search purchases
↑ from 80 in August

6,869

Organic clicks
↑ 55.5% vs August↑ 34.1% vs Sep 2025

256,566

Impressions
↓ 3.1% vs August↑ 11.1% vs Sep 2025

2.68%

Click-through rate
from 1.67% in Augustfrom 2.22% in Sep 2025

9.8

Average position
level with Augustfrom 10.5 in Sep 2025

20.7%

Share of all revenue from organic search
from 11.5% in August

Visits from AI assistants
↓ from 121 in August

Access: Shopify collaborator access approved on 8 September, Google Analytics and Search Console confirmed on 11 September.
Brand Kit and Entity Pack: both sent to you on 11 September, with the detail in this month's email.
Coming up: your onboarding call, where the Team Empathy Shopify app gets set up, then your full baseline, your Brand Kit in Notable and your content strategy.

Measure	September 2026	August 2026
Organic search revenue	$165,905	$101,925
Organic search purchases	136	80
Average organic order	$1,220	$1,274
Share of all revenue from organic search	20.7%	11.5%
Revenue, all channels	$799,695	$887,534
Purchases, all channels	682	756

Measure	September 2026	August 2026	September 2025
Clicks	6,869	4,418	5,121
Impressions	256,566	264,781	231,012
Click-through rate	2.68%	1.67%	2.22%
Average position	9.8	9.8	10.5

Channel	Sessions, Sep	Sessions, Aug	Revenue, Sep	Revenue, Aug
Paid Search	12,287	11,610	$223,759	$339,350
Organic Search	8,046	5,011	$165,905	$101,925
Paid Other	49,267	60,738	$118,305	$158,490
Direct	11,476	10,474	$107,617	$112,479
Unassigned	3,692	2,023	$73,145	$64,315
Paid Shopping	1,798	2,004	$40,115	$27,180
Cross-network	7,205	6,647	$28,495	$44,775
Paid Social	10,921	7,196	$27,379	$16,720
Organic Social	26,614	14,091	$12,100	$18,495
AI assistants (ChatGPT 85, Claude 1)	86	121	$1,715	$1,000
Referral	733	2,493	$1,160	$2,805
All channels	132,149	122,452	$799,695	$887,534

Page	Clicks	vs August	Impressions	vs August
Homepage	3,461	↑ 1,971	38,983	↑ 4,337
/collections/bed-frames	748	↑ 280	39,244	↓ 1,648
/pages/student	708	↑ 59	14,072	↑ 3,514
/collections/mattresses	494	↑ 38	47,695	↓ 383
studentshop.theflatpack.co.nz	460	↑ 205	8,298	↑ 3,153
/collections/headboards	192	↑ 9	10,591	↑ 511
/products/bedframe-raglan-oak	89	↓ 80	15,781	↓ 5,380
/collections/furniture	82	↑ 7	7,383	↑ 215
/pages/reviews-page	65	↑ 15	2,064	↓ 334
/products/hobson-bedside-table	54	↓ 27	99,342	↓ 3,429